Based in Michigan, Cullen McKinney is a founding partner of Tanoury, Nauts, McKinney & Garbarino, PLLC, a firm that specializes in representing medical professionals and hospitals. As a practicing attorney, Cullen McKinney is a member of the State Bar of Michigan.
The State Bar of Michigan gives tips to lawyers and firms about how to best manage their online presence. In a recent article, the organization pointed to the “About” page and its importance as the second-most visited page. It is critical, especially for individual attorneys, to update this page on a regular basis.
The most prominent information should be your name, title with the firm, and how to contact you, accompanied by a professional headshot. Then provide a lay description of the services offered, being sure to update them regularly if you expand into new practice areas. Don’t be afraid to briefly depart from professional content and talk about hobbies or other personality traits you might be able to link to your work as a reason you are successful. Finally, as you make changes, make sure all this information is up-to-date in the state bar association’s member directory.